Why some publishers are abandoning apps and betting on the Web

[Why are publishers abandoning apps and betting on the Web? VisionMobile Senior Analyst Andreas Pappas looks into the flight of magazine publishers from native iOS apps to web-based platforms]

The Story

When the iPad first appeared on the market, publishers immediately saw its potential as a media-consumption device. Indeed they were right: iPad (and tablet) users are more likely to buy content than smartphone users. What they were not right about though was that native apps were the right vehicle to break into this market. A number of high-profile publishers have been recently abandoning native apps in favour of the mobile web. Among these are the Financial Times which moved to mobile web last year and MIT Technology Review magazine which is migrating this year. These moves come after investing significant time & money in developing native apps, and seeing their high-expectations failing to materialise.

Continue reading Why some publishers are abandoning apps and betting on the Web

Developer Economics 2012 published

We’re proud to present our new Developer Economics 2012 report – the third in the series of reports that set the standard for developer research. DevEcon12 focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps. Full report available for free download at www.DeveloperEconomics.com, thanks to the sponsorship by BlueVia.

Developer Economics 2012 – The new app economy

[The latest Developer Economics report is now live – this is the third in the report series that set the standard for developer research and focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps. Developer Economics 2012 is available for free download at www.DeveloperEconomics.com, thanks to the sponsorship by BlueVia!]

Here’s just a sample of the key insights and graphs from the report – download the full report for more!

– The new pyramid of handset maker competition. In the new pyramid of handset maker competition, Apple leads innovators, Samsung leads fast-followers, ZTE leads assemblers and Nokia leads the feature phone market. Apple has seized almost three quarters of industry profits by delivering unique product experiences and tightly integrating hardware, software, services and design. Samsung ranks second to Apple in total industry profits. As a fast follower, its recipe for success is to reach market first with each new Android release. It produces its own chipsets and screens – the two most expensive components in the hardware stack – ensuring both profits and first-to-market component availability.

Continue reading Developer Economics 2012 – The new app economy

The Clash of Ecosystems & The life and death of mobile platforms

Presenting our new infographic – the Clash of Ecosystems. Android, iOS, Windows Phone, BlackBerry, bada and others are locked in a winner-takes-all battle – and everything revolves around an ecosystem. This infographic presents key figures for each of our competing platforms, smartphone penetration per region – but it also shows what happened to platforms that didn’t make it. Which platform has the largest sales base?  Which has the largest app store, with the most downloads? Check out the answers in the Clash of Ecosystems infographic – as well as the mural of dead (or dying) platforms, our Dead Platform Graveyard.

This infographic is based on the VisionMobile report “Clash of Ecosystems”, available for free download at www.visionmobile.com/Ecosystems

Feel free to copy the infographic and embed it in your website (embed codes below the infographic).

[Infographic] Clash of Ecosystems: The life and death of mobile platforms

Beyond Siri: the next frontier in User Interfaces

This infographic presents major findings from our latest report – Beyond Siri: the next frontier in User Interfaces is a critical analysis of the virtual assistants market.

Helped by Apple’s successful launch of its Siri technology in 2011, voice-activated mobile virtual assistants (VAs) have crossed the chasm into mass-market deployments. Apple’s product triggered a wave of both imitation and innovation in the last year, including tens of smartphone applications. This was only for starters. Developers, speech recognition and AI vendors, telcos and handset manufacturers are now all working on bringing the next-generation VA to life

Beyond Siri breaks down the virtual assistant market and showcases key players, Android vs. iOS downloads and revenues, as well as the evolution of VA technology from the phone assistant to the lifestyle buddy. This is still a market of high volumes of downloads, but low revenues. While Google’s Voice Search leads in terms of downloads, claiming a huge 86% of the market, it’s actually Voice Actions by Pannous who’s snatching most of the revenues – $655 USD in 2011. Android gets the lion’s share in terms of downloads, since 94% of all Virtual Assistant apps are downloaded on Android devices. However, it’s iOS that makes developers money – despite the fact that iOS only has 6% of VA apps downloads, it accounts for 86% of revenues!

Full report on Virtual Assistant market available at www.visionmobile.com/VA

Feel free to copy the infographic and embed it in your website (embed codes below the infographic).

Beyond Siri: the next frontier in User Interfaces

Beyond Siri: Breaking down the Virtual Assistant market

[Helped by Apple’s successful launch of its Siri technology in 2011, voice-activated mobile virtual assistants (VAs) have crossed the chasm into mass-market deployments. Apple’s product triggered a wave of both imitation and innovation in the last year, including tens of smartphone applications. This was only for starters. Developers, speech recognition and AI vendors, telcos and handset manufacturers are now all working on bringing the next-generation VA to life.]

Read more about the evolution of virtual assistants from 1995 to 2015 in the full report (free download)

Continue reading Beyond Siri: Breaking down the Virtual Assistant market

Developer Economics 2012 – Prize Draw Winners

Our Developer Economics 2012 survey has now closed and the prize draw winners have been announced:

$1,000 Amazon voucher
Glenn Stein, USA

New iPad
Jeff Bacon, Canada

Kindle Fire:
Marouan Omezzine, Tunisia

Thank you to all those that took part.

We’ll be publishing the results of this survey as a free report in June 2012 – if you want to receive word, please subscribe to our mailing list