[Did you ever think that your mobile can be your remote control for shopping? It’s getting there. Guest author Zabetta Camilleri reviews how mobile apps are changing Fashion Retailing with brands such as Burberry, Forever21, Shopkick, Shopstyle, SalesGossip, Chanel,Tommy Hilfiger & Clotheshorse leading the way in mobile app innovation.]
There’s no doubt ‘Fashion Tech’ has become the latest buzzword in retail. The innovation we’ve seen in the Mobile apps space has already disrupted the age-old industry of fashion retail. Now we are witnessing some important trends that will continue to change the way we shop for fashion online as well as on the high street. Continue reading Fashion Tech: how retailers are accelerating the app phenomenon