Developer Mindshare Q2 2013: Is HTML5 the 3rd horse in the race?

[We’ve just completed the largest developer survey to date and the results are starting to come in. Marketing Manager, Matos Kapetanakis, discusses some early insights, focusing on platform mindshare and the role of HTML5]

UPDATE: The full report is now available for [vm_form_download link_text=’free download’ product_id=’4062′]

Developer Economics 5th edition - survey

Biggest developer survey

We’re thrilled to announce that the Q2 Developer Economics survey we conducted throughout April was the most successful to date, zooming past the 6,000 respondents mark, making it the biggest developer survey globally.

We broke through the 6,000 developer mark mainly thanks to the help of our 48 Marketing and Regional partners. Together we reached developers from an unprecedented 115 countries, from mature markets, like the US and Western Europe, to emerging markets, like Brazil, Russia, India and China. To reach developers on a global scale, we translated the survey in 10 languages (Arabic, Chinese, French, German, Japanese, Korean, Portuguese, Russian, Spanish, and Swedish), aided by our local partners, who helped us reach the local dev communities. Thanks to a partnership with Mobile Monday, we also promoted through over 20 local MoMo chapters in Asia and Oceania.

And for those of you who took our survey and are eagerly awaiting the results of the prize draw – here are the winners!

1. One new iPhone 5 (won by @Adrianod1993)
2. Two Samsung Galaxy SIII (won by @devitry & @Sourav_Lahoti)
3. Two Nokia Lumia 920 (won by John P and Serge J)
4. Two BlackBerry Z10 (won by Shaun D and @99CentsApps)

Exclusive prizes for respondents who also subscribed to our developer panel:
1. One AR Drone 2.0 (value USD 300 – won by @to_pe)
2. One Nest Learning Thermostat (value USD 250 – won by Frank D)
3. One Nike Fuel Band (value USD 150 – won by Branko N) Continue reading Developer Mindshare Q2 2013: Is HTML5 the 3rd horse in the race?

A Game of Ecosystems: Measuring ecosystem performance

[How do ecosystem economics shape the mobile competitive landscape? What are the key performance indicators and how should app ecosystem stakeholders evaluate opportunities? Andreas Pappas seeks answers to these not-so-trivial questions in this, first post, in a series of blog-posts on ecosystem economics.]

VisionMobile - Game of Ecosystems

Measuring ecosystem performance

Since 2008 we have witnessed the rise of mobile app ecosystems – iOS, Android, BlackBerry and Windows Phone giving rise to millions of apps and billions of smartphones. We have also witnessed the collapse of legacy mobile platforms – Symbian, Java ME and BREW. This has led to this shift in mobile platforms, and the rapid growth of smartphones.

The cause of this upheaval in the mobile and software industry had less to do with the openness of Android or the user experience of Apple and more to do with a change of business models. Legacy mobile operating systems (e.g. Symbian) were designed around handset makers’ business models. As such, they were optimised to improve supply efficiencies in terms of cost and performance.

In contrast, new mobile app ecosystems (e.g. Android) are being designed around developers’ business models. As such, iOS, Android and Windows Phone are optimised to create and sustain demand from both users and developers. Continue reading A Game of Ecosystems: Measuring ecosystem performance

The Mediatek Phenomenon: the new smartphone disruption

[The next smartphone disruption comes not from the power struggle between Apple, Google and Amazon, but from silicon. Guest author Jay Goldberg analyses the Mediatek phenomenon and discusses how the smartphone power basis is moving further down the stack]

The ‘platformisation’ of basebands

The word “platform” gets used often in the mobile business. It is a heavily loaded term, which gets thrown around a lot, up there with ‘cloud’ and ‘open’ in terms of repeated, overused terms. Despite this linguistic abuse, there is still a lot of value in having an actual platform. Businesses seek to build platforms to create some form of lock-in. Use one platform and it can become hard to move off it, creating repeat business for its owner. A platform can block out competitors, bind customers in and create valuable partnership opportunities. Continue reading The Mediatek Phenomenon: the new smartphone disruption