Why outcome-based segmentation should be the cornerstone of developer outreach strategies. VisionMobile’s Data and Operations Manager, Christina Voskoglou, explains why everyone running a developer program should focus on outcome-based segmentation and not technologies, demographics and platforms.
00 Shooting the duck
Two statisticians were hunting for ducks by a creek. Spotting one taking off behind a bush both hunters fired simultaneously: The first man’s shot fell 1 meter too low while his friend’s shot flew 1 meter too high. Thrilled, they dropped their rifles and started congratulating each other, hopping about, happily chanting: “We got it on average, we got it on average!”. The duck, even happier than the statisticians, had of course in the meanwhile flown away to safety.
This is a lesson on how working with averages is a sure-fire strategy to miss your targets. [tweetable]There is no average person. And there’s no average developer[/tweetable]. Continue reading The Language of Talking to Developers: The Importance of Outcome-Based Segmentation