Under the Hood of Developer Marketing: Intel’s Scott Apeland

Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Scott Apeland who leads the Developer Program at Intel to share with us what it takes to succeed in this rapidly expanding field. This interview is part of our Under the Hood of Developer Marketing series where we ask leading practitioners what Developer Marketing and Developer relations mean to them, what they do to make it happen, and how they measure success.

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