When devs create apps, it feels like that is the project. But once an app is built and released on an app store, it becomes obvious: creating the app was just the start of the journey.
Developers are makers. They solve pains, entertain, enlighten, and enhance productivity. Building an app can be an exhilarating experience and the joys of shipping can linger for… about ten seconds. Then comes the question, “I’ve built an app, now what?”
Now comes the really exciting (and scary) stuff: getting that app in front of users who will find it useful, and making sure they keep coming back to your app on a regular basis.
Building strategies for user acquisition and retention are the two major tasks for dev teams after they have built an app. Acquisition is really about marketing (app store optimisation, paid & organic acquisition) and user retention is about marketing and the product working together (user experience, re-engagement and performance).
Analytics helps understand exactly what is happening and how to keep building traction. From there, new possibilities can emerge that will help you grow your user community even stronger and help you identify novel ideas that may offer you a winning edge.
Check out this infographic based on on VisionMobile’s series of articles by Mark Boyd on: User Acquisition , User Retention and Growth Analytics.
More than half of mobile developers are living in “app poverty”: making less than $500 a month from their apps.
We’ve produced an infographic which looks at insights such as this from The Evolving State of Mobile Commerce, a report published by VisionMobile in collaboration with Braintree.
Here are some more of the insights that are featured in the infographic:
- Half of M-commerce developers are using the App store
- Operators are still bankers in the Middle East and Africa
- Bitcoin is bigger in the Americas
This is just a small sample of the insights contained in the report, if you’d like to know more, then take a look at The Evolving State of Mobile Commerce report.
[UPDATE: The survey is now closed -Enjoy the infographic]
Have you ever asked yourselves what would the world be like if there were only 100 developers in it? Well even if you haven’t, we are sure we have just made you think about it.
Based on our Developer Economics survey that reaches 30,000+ devs per year, across mobile, IoT, cloud, desktop, AR/VR, machine learning , we designed a very interesting Infographic illustrating this scenario.
Check it out and find interesting insights about the Developer World :
- How many men and women would this world include ?
- Which continent would be the most populated ?
- How many would be Pros and how many Hobbyists ?
- How experienced are developers in this world?
- What is the most popular coding language?
Did you know that 91% of IoT developers use open source technology in their projects? Our latest Premium report in the IoT series –Open source in the Internet of Things -not only confirms the figure but also sheds light to a number of tools and strategies that developers employ for open source, open hardware and open data.
The Open Source in IoT report provides developer program managers with objective data-backed insights on the use of open source technology by IoT developers and helps them to manage the use of open source in their projects. Some of the key questions that this report answers include:
- How mainstream is open source in the Internet of Things? Is it just for hobbyists and idealists, or is there more to it than that?
- Which developer demographics use open source and why?
- How can I make sense of the hundreds of open source, open hardware, and open data licenses that are out there?
- Should your project be open or closed? How can you use open source to achieve commercial success?
The data in this report comes from our 10th edition Developer Economics survey (Q4 2015). 3,700 Internet of Things developers answered questions about their use of and attitude towards open source technology.
To give you an idea of the findings of the IoT report we have prepared an infographic depicting some of the key findings. Have a look at some of the most interesting trends that have been extracted from the report and give a very representative outline of the the mindset of IoT developers and their contribution to the open source community :
As we’re about to launch the latest Developer Economics survey [UPDATE: we’ve launched the new survey – you can take it here!], we’d like to present you with an infographic with some key stats and figures from the latest, Q3 project, to whet your appetite. This infographic holds just a sample of the dozens of insights from the Developer Economics Q3 2013 report ([vm_form_download link_text=’full report available for free download’ product_id=’4062′]), tracking the state of mobile ecosystems, developer mindshare, monetisation trends, revenue models and developer tools.
Insights from this infographic:
– Android and iOS lead in terms of mindshare, HTML5 comes third: 71% of mobile developers use Android, 57% use iOS, 52% use HTML5
– Most developers go straight to the browser: The largest share (38%) of HTML5 developers develop mobile websites with another 23% developing mobile apps
– There are more iOS developers also using Android than vice-versa: 69% of iOS developers use Android, but just 40% of Android developers use iOS as their second choice, just ahead of HTML5 mobile (29%)
– iOS leads in average monthly revenues – but Android is closing the gap: At $5,200 per developer per month on average, iOS continues to be the most revenue-generating platform for developers, ahead of Android by a margin of 10%
– The global app economy was worth $ 53Bn in 2012, and expected to rise to $ 68Bn in 2013: The mobile segment corresponds to 12.6% of the global developer population. In other words, 1 in 8 software developers is involved in mobile development in 2013
– Creativity (53%) and the fun of building an app (40%) are the top motivators for developers
Can’t wait for more Developer Economics? Our new survey is just around the bend [UPADTE: new survey is live]- stay tuned and take the survey (if you’re a developer), or help spread the word (if you’re not)! For the moment, enjoy this great, new infographic!
Presenting our latest report, the Enterpise App Developer Atlas. This is a map of the developer journey, featuring 481 developer tools across 27 tool sectors.
The enterprise app developer’s journey is a complex endeavour that must balance corporate security, legacy integration, custom cross platform coding, and emerging API Program business models. This Atlas is the ultimate guide for enterprise app developers who need to mobilise corporate assets across multiple platforms, deploy, test and market their app. The Enterprise App Developer Atlas helps developers make the right tool choices in order to reduce costs, increase revenues and capture new markets. The market is split into six distinct stages: integrate, develop, deploy, measure, market & monetise.
The image below presents a selection of the top-ranking tools for each market sector. For the full listings, [purchase_link id=”4190″ text=”download the full pdf” style=”link”].
To get a full size poster of this report mailed to you, courtesy of Intel, visit this page
We’d like to present our latest infographic, based on the latest Developer Economics report – themed around developer tools. This infographic presents some of the key findings from the published report (which is available for download here).
- 72% of developers use Android, 56% use iOS – HTML is the third most popular choice among mobile developers, 50% of whom use the HTML-based set of technologies as a deployment or development platform
- 67% of developers are below the “app poverty line” of $500 per app per month – BlackBerry and Windows Phone lagging behind in terms of monetisation, but leading platforms also have issues. 61% of iOS and 68% of Android developers are below the poverty line
- 74% of developers use two or more platforms concurrently – Multi-platform offers much better monetisation potential, as developers who use more than one platform have higher revenues than those who just use one
- Advertising is the most popular revenue model, used by 38% of developers – but subscriptions pay more
- Ad services are reaching mass adoption for developers – 34% are using at least one ad-service tool – 90% of developers use at least one third-party tool or service, with an average of 1.47 tools used concurrently
Want to be part of the next Developer Economics? Our online survey is still live (closes May 6 2013) – have your say and claim one of our great prizes!
(like our infographic? feel free to embed it – see codes below the post)
Presenting our latest infographic – The Mobile Industry in Numbers – the H1 2012 edition of the 100 Million Club, the watchlist of the top mobile platforms and handset manufacturers. This infographic will give you some insights into the mobile market and help put things into perspective.
Here are some of the insights from the infographic:
– Smartphone sales penetration continues to accelerate, growing from nearly 30% in Q3 2011 to nearly 40% in Q2 2012
– Nearly 2 out of every 3 smartphones shipped in H1 2012 were Android devices
– Despite low device sales, the Windows platform already has over 100K available apps in Windows Marketplace
– Although Symbian is obsolete, it still has a sizable installed base – larger than bada and Windows Phone combined
– In the handset market, Apple and Samsung account for 63% of revenues and over 98% of the profits, depriving other vendors of oxygen and therefore the ability to invest in handset differentiation and marketing
– In the smartphone market, Apple and Samsung claim more than half of total shipments. Nokia is shipping more Symbian handsets than WP handsets and their smartphone share has fallen to 7%, down from 16% in H2 2011
We’re proud to present our latest infographic, The Rise of the new App Economy – presenting some of the key findings and insights from our Developer Economics 2012 research report (which is available for free download here).
Among other insights, the infographic presents the most popular mobile platforms for developers (and how they’ve gained or lost Mindshare in the past year). Android and iOS continue to be the most popular platforms, with a Mindshare Index of 76% and 66% respectively, while mobile web takes third place. You’ll also find the most popular screens that developers are currently targeting. Some 85% of developers today are targeting smartphones and 51% are targeting tablets – but, despite the hype, just around 8% of them target the TV screen.
The infographic also presents some sad truths about developer monetization – and how 1 in 3 developers are living below the “app poverty line”, uncovers which are the most cost-heavy platforms to develop on on and takes a look at the supply vs. demand of apps at a regional level.
Like our infographic? Feel free to embed it (embed urls below)
Presenting our new infographic – the Clash of Ecosystems. Android, iOS, Windows Phone, BlackBerry, bada and others are locked in a winner-takes-all battle – and everything revolves around an ecosystem. This infographic presents key figures for each of our competing platforms, smartphone penetration per region – but it also shows what happened to platforms that didn’t make it. Which platform has the largest sales base? Which has the largest app store, with the most downloads? Check out the answers in the Clash of Ecosystems infographic – as well as the mural of dead (or dying) platforms, our Dead Platform Graveyard.
This infographic is based on the VisionMobile report “Clash of Ecosystems”, available for free download at www.visionmobile.com/Ecosystems
Feel free to copy the infographic and embed it in your website (embed codes below the infographic).