How to win in mobile without making your own OS

The battle for app ecosystems is over – iOS and Android have won. However, this is not the end of the war for mobile users. VisionMobile’s Senior Business Analyst Stijn Schuermans and Strategy Director Michael Vakulenko discuss how leading ecosystem players like Amazon and Facebook are competing for users without building operating systems.

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The mobile industry is buzzing with new mobile operating system initiatives. Microsoft is betting big on Windows Phone. Intel and Samsung are cooperating on Tizen. Telefonica and Mozilla are leading the Firefox OS effort. The Jolla team (ex-Meego) is touting Sailfish OS. Ubuntu is extending its popular Linux distribution from desktop to mobile. Hundreds of crazy-smart engineers around the world are losing sleep as we speak to create the next big OS.

As it happens, operating system technology no longer matters that much in mobile.
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Are you safe from digital disruption?

Mobile business models are disrupting just about every industry.

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Mobile carriers felt pretty comfortable, but while they were working on next-generation unified communication suites, companies like WhatsApp, KakaoTalk, Line and WeChat bypassed them at full speed, making their investments irrelevant. In a very short time, those messaging apps amassed hundreds of millions of users each and are now eating away substantial chunks of SMS revenues. At the other side of the mobile telephony industry, leading incumbents like Blackberry, Nokia, Motorola or Microsoft got the rug swept from under them by two unlikely newcomers: a computer vendor (Apple) and an online advertising company (Google).
Continue reading Are you safe from digital disruption?